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Forget Bing, forget Yahoo – Google’s Executive Chairman and former CEO Eric Schmidt now knows who the biggest threat to his company’s search dominance is: Amazon.com.

In fact, Amazon and Google are going toe to toe in a myriad of industries, making their rivalry one of the biggest tech showdowns on the planet. And while search may not be the most obvious point of contention, it’s becoming so to Google, who have called out the Seattle giant as a formidable threat.

How Amazon has Become a Google Search Rival

What does the world’s biggest online marketplace know about search? When you’re as massive as Amazon, it has to be a core competency, and they’ve certainly done well to give the people what they want.

• Apple CEO Says He’s ‘Proud to be Gay’

  Tim Cook is gay and proud of it. The Apple CEO penned a missive for Bloomberg Businessweek, published today, in which, for the first time,…

• Lenovo Concludes $2.91B Purchase of Motorola Mobility

  Lenovo today completed its nearly $3-billion purchase of Motorola Mobility from Google, almost a full year after announcing its intent to purchase…

• BlackBerry Classic May be a Flash from the Past - but It's Back

  BlackBerry is all about the classics, according to its CEO. In an open letter to BlackBerry fans past and present, John Chen says its…

• Wheeler Wants TV Stations to Move Toward Internet

  There could be sweeping changes coming to television thanks to a proposal by the Federal Communications Commission. FCC Chairman Tom Wheeler The…

• IBM, Twitter Partnering for Data Analytics

  One of the largest computer companies is teaming up with one of the largest social networks. IBM and Twitter announced Wednesday they’ll…

• Google Fit Launches for Android

  Google is taking on Apple’s HealthKit with the launch of its Fit app for Android. Released Tuesday on the Google Play Store, the…

• The Hidden Cost of Free: Five Ways Free, Low-Cost Website Templates Kill Your Business

  As a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low-cost website template services. While…

• Four Reasons Why Tablets are Moving into Classrooms

  Anybody with experience in a modern classroom has probably observed the wrath of a teacher when confronted with mobile phone usage. The average…

• How to Choose Social Media Friendly Blog Topics

  When you write a blog post, one of your main goals should be to make it interesting enough that people want to share the information with their…

• Ebola Crisis: Digital Disease Detection Systems Join the Fight

  When the World Health Organization announced news of a rapidly evolving Ebola outbreak in Guinea, West Africa in March, an online tool run by…

• Google Working to Create a Pill That Can Detect Cancer

  Google is working on a magnetic nanoparticle pill that can detect cancer and other diseases. The project - which is being conducted…

• Facebook Has Strong 3Q, but Investors Not Happy With Spending Plans

  User growth and blockbuster profíts were not enough to make Facebook's investors happy Tuesday. Despite posting $3.2 billion in revenue…